Post by account_disabled on Mar 16, 2024 2:14:55 GMT -5
Starting with points, gaming topped the list for positive affinity, followed by happiness and travel. On the other hand, series and movies, as well as music, have lower levels of engagement. The smaller the territory, the stronger your sense of belonging to it, commented Strategy Director Miguel Alonso Martinezí when presenting the report. In this line, for followers to feel involved in the wider field. Territorial complementarity One of the report’s notable conclusions relates to territorial complementarity, that is, the synergy generated by the user interests of certain themes. The fact that consumers are attracted to two or more regions provides brands with enticing opportunities to engage them and provide them with valuable content.
Thus, they start by pointing out that movies, music, and travel constitute macro areas of interest to many users, just as sports, technology, and gaming are also interconnected as complementary areas. Likewise, some people are passionate about both lifestyle and happiness; and travel and food will unite in the same macro area. For example, of series and B2B Reviews Club movie fans also consider themselves passionate about games; while of music lovers are also lovers of art and culture. of travel enthusiasts are also from the lifestyle segment; of sports fans are also interested in the wellness segment. In this sense, as í points out, a brand that is already operating in a certain area can explore a complementary area to expand its reach. The balance between content and commercial communication.
The data collected by the "Entertainment Times" report reflect on the one hand the acceptance of people's exposure to brands in leisure and entertainment; but they also show the flaws in the company's approach to integration in this area. The result can be a palpable desire to reach audiences in environments far removed from traditional advertising. The publisher's general manager, Javier Matarana, defined it as tyranny in the debate after the study was published. In other words, brands are adopting tactics rather than strategy when venturing into entertainment and content generation, driven by the need to generate short-term results. Brands want to be a part of it, but at the same time, they want to force a lot of messaging and a pressing need for it, he commented. This takes away from our focus on informing, teaching and entertaining. Integrating the brand in this way will bring it more long-term revenue.
Thus, they start by pointing out that movies, music, and travel constitute macro areas of interest to many users, just as sports, technology, and gaming are also interconnected as complementary areas. Likewise, some people are passionate about both lifestyle and happiness; and travel and food will unite in the same macro area. For example, of series and B2B Reviews Club movie fans also consider themselves passionate about games; while of music lovers are also lovers of art and culture. of travel enthusiasts are also from the lifestyle segment; of sports fans are also interested in the wellness segment. In this sense, as í points out, a brand that is already operating in a certain area can explore a complementary area to expand its reach. The balance between content and commercial communication.
The data collected by the "Entertainment Times" report reflect on the one hand the acceptance of people's exposure to brands in leisure and entertainment; but they also show the flaws in the company's approach to integration in this area. The result can be a palpable desire to reach audiences in environments far removed from traditional advertising. The publisher's general manager, Javier Matarana, defined it as tyranny in the debate after the study was published. In other words, brands are adopting tactics rather than strategy when venturing into entertainment and content generation, driven by the need to generate short-term results. Brands want to be a part of it, but at the same time, they want to force a lot of messaging and a pressing need for it, he commented. This takes away from our focus on informing, teaching and entertaining. Integrating the brand in this way will bring it more long-term revenue.